When I sent him my suggestion he replied with something along the lines of, “No sales letter? What other kind of copy is there?” After looking at his home page and evaluating his target audience, I didn’t feel a sales letter would be the best type of copy for his site. How much will it cost me?” read his note. “Karon, I want you to write the sales letter for my site.
I meant no disrespect I just couldn’t believe he really felt that way. Honestly, I shook my head when I read his email.
